Y-M-D : Worlds Collide Collaboration

Overview
We were approached by creative studio Y-M-D to collaborate on a campaign for Lark Distilling Co. and Garage Project. With Y-M-D leading the concept and art direction, our role was to bring their vision to life through motion.

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Objective
The aim was to create a visually striking suite of animated assets that captured the bold energy of the campaign. These assets needed to be adaptable across social channels and maintain consistency with the visual direction established by Y-M-D.

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Role
Our responsibilities included developing detailed 3D animated beer cans, designing and animating a custom 3D title treatment, and delivering all motion design for the campaign. The focus was on smooth, eye-catching animation that complemented the vibrant creative direction.

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Approach
We worked closely with the Y-M-D team throughout the process, ensuring alignment between design and motion at every stage. By using stylised rendering and dynamic camera work, we created animation that felt both premium and playful, matching the tone of the campaign.

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Outcome
The final animations were rolled out across all major social platforms as part of a broader campaign launch. The collaboration between teams resulted in a bold, cohesive visual experience that reflected the energy of both Lark and Garage Project.