Client
Details
Details
Overview
Launch T2’s latest tea range with an eDM that cuts through inbox fatigue, showcases flavour through colour, and drives immediate product discovery and clicks.
Role
Email is a brutal place to be boring. The brief was to promote two new teas in a way that felt unmistakably T2: bold, sensory, and playful without sacrificing clarity, hierarchy, or conversion.
Approach
Technicolour as flavour.
Rather than showing tea as a calm, lifestyle moment, the eDM leans into controlled chaos ink like colour plumes collide across the canvas to visually represent taste, aroma, and intensity. Each product is framed as its own colour world, turning flavour into something you can almost feel.
Outcome
The final eDM delivers high visual impact without losing commercial focus blending bold brand storytelling with a clear, conversion driven structure. It positions the product launch as an experience, not just a sale, and reinforces T2’s reputation for turning tea into something far more fun than it has any right to be.
Client
T2 : Technicolour Tea eDM
T2 : Technicolour Tea eDM
Overview
Launch T2’s latest tea range with an eDM that cuts through inbox fatigue, showcases flavour through colour, and drives immediate product discovery and clicks.
Role
Email is a brutal place to be boring. The brief was to promote two new teas in a way that felt unmistakably T2: bold, sensory, and playful without sacrificing clarity, hierarchy, or conversion.
Approach
Technicolour as flavour.
Rather than showing tea as a calm, lifestyle moment, the eDM leans into controlled chaos ink like colour plumes collide across the canvas to visually represent taste, aroma, and intensity. Each product is framed as its own colour world, turning flavour into something you can almost feel.
Outcome
The final eDM delivers high visual impact without losing commercial focus blending bold brand storytelling with a clear, conversion driven structure. It positions the product launch as an experience, not just a sale, and reinforces T2’s reputation for turning tea into something far more fun than it has any right to be.