Overview
I was approached by RWAV (Rural Workforce Agency Victoria), a not-for-profit organisation focused on improving healthcare access in regional and rural communities. The task: create an animated explainer video aimed at encouraging qualified General Practitioners (GPs) to take on locum placements across rural Victoria.

 

Objective
The primary goal of the video was to attract GPs by showcasing the professional opportunities, lifestyle benefits, and community impact of working in rural and regional areas. The animation needed to be both informative and emotionally engaging—helping GPs envision the difference they could make.

 

Role
I led the project from concept to completion, including; custom illustration, style frame development, storyboarding, visual narrative, full animation and motion design.The visuals were tailored to feel warm, welcoming, and down-to-earth, aligning with the real-world stories of doctors making a difference in rural settings.

 

Approach
Using a mix of expressive illustration and thoughtful pacing, the animation highlighted both the professional fulfillment and personal rewards of rural placements. We kept the tone positive and aspirational, aiming to break down any perceived barriers to working outside urban centres.

 

Outcome
The final video was rolled out across RWAV’s digital platforms and used in targeted outreach to medical professionals. It serves as a key recruitment tool—clearly communicating the benefits of rural practice while strengthening RWAV’s mission to connect communities with vital healthcare services.