Overview
In collaboration with the team at RE, I was tasked with creating a high-impact visual for Optus to mark Black Friday the premier shopping event of the year. The brief was clear: create something bold, sleek, and eye-catching that could live across both social media and in-store displays.

 

Role
I led the design and animation, crafting a dynamic 3D visual that placed the iconic Optus 'YES' mark at the heart of the composition. The aim was to capture the energy of Black Friday while staying true to the Optus brand.

 

Approach
The creative direction focused on motion and polish using slick 3D animation, refined lighting, and clean transitions to create a premium feel. The 'YES' mark was integrated as a central design element, brought to life through subtle motion and dimensionality to ensure visual impact at any scale, from mobile screens to retail signage.

 

Outcome
The final asset was rolled out across all Optus social channels and in-store digital displays, helping to drive engagement and visibility during one of the biggest retail moments of the year. The visual struck the right balance between brand consistency and campaign-level excitement, delivering a cohesive and memorable Black Friday presence.