New Balance : 327 Launch

Overview
We teamed up with our friends at New Balance to create an animated digital screen promoting the launch of a new colourway for the iconic 327 sneaker. The animation was designed to be displayed across all New Balance store windows throughout Australia and New Zealand, catching the attention of passersby and driving in-store engagement.

Role
Our team took the lead on art direction, design, and animation working closely with the New Balance team to ensure the visual language aligned seamlessly with the brand’s tone and the sneaker’s bold new look.

Approach
The animation focused on dynamic movement, layered textures, and bold colour treatments to spotlight the new 327. We built a visual rhythm that reflected the sneaker’s fusion of retro and modern design cues ensuring the final output felt fresh, energetic, and eye-catching in a retail environment.

Outcome
The animated screen was rolled out across all New Balance store windows in Australia and New Zealand, creating a cohesive and vibrant in-store presence. The campaign elevated the product drop, generating attention from foot traffic and aligning with New Balance’s reputation for style and innovation.