Details

Overview
I teamed up with my friends at Lenovo to create a promotional animation for the newly released ThinkPad X1 Fold. Designed for business professionals who need flexibility and performance on the go, the campaign aimed to raise awareness of the device through bold and striking visuals.

Objective
The goal was to highlight the unique form factor and versatility of the ThinkPad X1 Fold in a way that felt modern, innovative, and premium. The animation needed to capture attention quickly and communicate the product's benefits clearly across Lenovo’s digital platforms.

Role
I pitched the initial creative concept and led the entire production process. This included 3D art direction, device modelling, scene design, storyboarding, animation, and final editing.

Approach
I developed a sleek visual style to reflect the cutting-edge nature of the product. Carefully designed scenes showcased the foldable design in action, reinforcing its portability and professional appeal. Every element was crafted to elevate the device and connect with a forward-thinking business audience.

Outcome
The final video helped generate excitement around the X1 Fold and supported Lenovo’s efforts to position it as a premium solution for professionals. The piece was rolled out across their social and digital channels as part of the product awareness campaign.

Client

Lenovo : Thinkpad X1 Fold

Lenovo : Thinkpad X1 Fold

Overview
I teamed up with my friends at Lenovo to create a promotional animation for the newly released ThinkPad X1 Fold. Designed for business professionals who need flexibility and performance on the go, the campaign aimed to raise awareness of the device through bold and striking visuals.

Objective
The goal was to highlight the unique form factor and versatility of the ThinkPad X1 Fold in a way that felt modern, innovative, and premium. The animation needed to capture attention quickly and communicate the product's benefits clearly across Lenovo’s digital platforms.

Role
I pitched the initial creative concept and led the entire production process. This included 3D art direction, device modelling, scene design, storyboarding, animation, and final editing.

Approach
I developed a sleek visual style to reflect the cutting-edge nature of the product. Carefully designed scenes showcased the foldable design in action, reinforcing its portability and professional appeal. Every element was crafted to elevate the device and connect with a forward-thinking business audience.

Outcome
The final video helped generate excitement around the X1 Fold and supported Lenovo’s efforts to position it as a premium solution for professionals. The piece was rolled out across their social and digital channels as part of the product awareness campaign.