Overview
Lenovo engaged me to create an animated promo for the launch of the M90t tower, a high-performance desktop designed for business professionals who need extra power for demanding tasks.

 

Objective
The aim was to deliver a sleek, visually engaging animation that showcased the advanced capabilities of the M90t. The video needed to appeal to a professional audience while highlighting the tower’s cutting-edge design and performance.

 

Role
I led the creative execution of the project, which involved 3D art direction, modelling the M90t tower, storyboarding, animation, and editing.

 

Approach
To align with the product’s performance-driven positioning, I designed and animated a series of futuristic environments that reflected speed, precision, and power. The overall tone was sharp and modern, ensuring the promo felt polished and sophisticated.

 

Outcome
The final video was used across Lenovo’s digital channels to support the product launch. The sleek visual style and high-end animation helped position the M90t as a premium choice for professionals looking to invest in powerful, reliable technology.