Overview
We partnered with Lenovo to create an animated social video promoting the new X1 Yoga device, specifically targeting educators. The key message: the flexibility to teach, create, and connect from virtually anywhere.

 

Role
I led the creative execution art directing, designing, and animating the video. The concept was built around blending surreal landscapes with familiar work from home scenarios, illustrating the idea that the X1 Yoga fits seamlessly into any environment, no matter how unexpected.

 

Approach
By combining imaginative, dreamlike settings with everyday moments, we created a visual narrative that reinforces the device’s portability and versatility positioning it as the ideal tool for modern educators on the go.

 

Outcome
The final animation was distributed across Lenovo’s social channels, supporting their broader messaging around mobility and remote productivity. The campaign successfully showcased the X1 Yoga as both a practical and inspiring solution for educators.