Client

Lenovo : EDU Devices

Lenovo : EDU Devices

Overview
Lenovo approached me to create an animated promotional video for the new 500w Gen 3 laptop. The campaign was aimed at younger students and focused on showcasing the device as a tool for hands-on learning in and out of the classroom.

Objective
The goal was to produce a short-form video that would highlight the laptop's key features in a playful and engaging way. The final piece was to be used across Lenovo’s social media channels to support the product launch.

Role
I was responsible for the entire creative execution of the video. This included 3D modelling the laptop, developing the storyboard, art direction, animation, and editing.

Approach
The visual style was designed to appeal to a younger audience, using fun and energetic motion combined with bold, classroom-inspired elements. Attention was given to making the product feel both approachable and capable, aligning with its educational focus.

Outcome
The final animation delivered a dynamic and accessible look at the 500w Gen 3, helping Lenovo connect with educators, parents, and students alike. The content was used across multiple social channels to support the launch and promote the device’s educational benefits.