Overview
In collaboration with our friends at Intel, we developed a series of animated videos to promote the Intel 12th Gen Processor. The campaign centred around conversations with influencers, highlighting how they use the processor in their creative and professional workflows.

 

Role
I was responsible for the art direction, design, and animation across the entire campaign. The visual style drew heavily from cyberpunk aesthetics bold colours, neon glows, and high-tech motifs to align with Intel’s future-forward messaging and the performance edge of the 12th Gen chip.

 

Outcome
The videos were designed for maximum impact on social platforms and were rolled out across all Intel social channels. The campaign successfully combined influencer storytelling with high-energy visuals, helping position the 12th Gen Processor as the go-to choice for creators and tech enthusiasts.