Overview
I was approached by the team at Heidi Health to create an animated video showcasing key features of their newly updated UI. Aimed at healthcare professionals, the video needed to clearly communicate how the platform streamlines workflows and enhances day-to-day practice.

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Role
I led the project from concept to delivery art directing, designing, and animating the full piece. The goal was to break down complex functionality into a clear, engaging narrative that would resonate with busy medical professionals.

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Approach
To truly understand how the platform works and how it benefits its users I took a deep dive into Heidi Health’s features and interface. From there, I crafted a visual language that balanced clinical clarity with a modern, user-friendly tone. Motion was used purposefully to guide the viewer’s attention and reinforce ease of use.

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Outcome
The final animation serves as both a product explainer and a promotional asset, helping position Heidi Health as an intuitive, effective tool for healthcare professionals. It was designed for use across digital channels, playing a key role in the platform’s launch communications.