Details

Overview
We collaborated with our friends at GoodHuman to create an animated explainer video designed to guide users through their app. The goal was to make onboarding simple, intuitive, and visually engaging. The video is featured on their website and shared across various social platforms to reach both new and existing users.

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Role
Using freshly developed brand assets from GoodHuman’s recent rebrand, we designed and animated the entire video ensuring consistency with their updated visual identity while creating a clear and approachable user experience.

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Approach
We focused on clean transitions, friendly motion design, and a tone that reflected GoodHuman’s values: accessibility, support, and ease of use. The animation walks users through key app features, making the platform feel simple and empowering from the very first interaction.

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Outcome
The final video serves as a key touchpoint for onboarding, supporting both user education and brand cohesion. By pairing clear instructions with thoughtful animation, GoodHuman is able to welcome users with confidence and clarity whether they encounter the video on the website or through social media.

Client

GoodHuman : Explainer

GoodHuman : Explainer

Overview
We collaborated with our friends at GoodHuman to create an animated explainer video designed to guide users through their app. The goal was to make onboarding simple, intuitive, and visually engaging. The video is featured on their website and shared across various social platforms to reach both new and existing users.

​

Role
Using freshly developed brand assets from GoodHuman’s recent rebrand, we designed and animated the entire video ensuring consistency with their updated visual identity while creating a clear and approachable user experience.

​

Approach
We focused on clean transitions, friendly motion design, and a tone that reflected GoodHuman’s values: accessibility, support, and ease of use. The animation walks users through key app features, making the platform feel simple and empowering from the very first interaction.

​

Outcome
The final video serves as a key touchpoint for onboarding, supporting both user education and brand cohesion. By pairing clear instructions with thoughtful animation, GoodHuman is able to welcome users with confidence and clarity whether they encounter the video on the website or through social media.