Cleanaway : Recycling Report

Overview
Partnering with the team at Cleanaway, we were brought on to develop a short animated ident to introduce a news-style report on recycling behaviour. The piece was designed specifically for social media distribution, aiming to quickly engage viewers and lend the report a sense of credibility and authority.

Role
I led the creative on this piece art directing, designing, and animating the ident. Drawing inspiration from classic news report openers, the visual style combines bold typography, dynamic transitions, and a polished tone to reflect the seriousness of the topic while remaining accessible for a social audience.

Outcome
The final ident helped frame the report in a recognisable format, enhancing viewer trust and engagement across Cleanaway’s social channels.